MAKE-UP CREW LOYALTY PILOT
Business Ambition
Increase revenue by improving customer lifetime value via a loyalty program targeted at consumers and makeup professionals.
LoyalMe Scope
STRATEGIC SERVICES
● Design of omni-channel loyalty program
● Go-to-market strategy
● Engagement strategy
● Financial modeling
● Communications strategy
DATA SCIENCE
● Statistical and analytical report
● Communication analysis
OPERATIONS
● Technical assignment for the MB platform \
website \ Magento
● Testing usability & integration
● Scripts for the hotline and education
● Integration with offline cash-system
● Legal rules & policies
● Pilot launch
● Program daily operations support including
customer service hotline
● Anti-fraud monitoring
14.5K customers invited to Loyalty Program pilot
58% - registered online
42% - registered offline
Make x1.5 more frequent purchase
Generate +9% to the total revenue
RESULTS
Are you on a mission to build a Loyalty Program for eCommerce?
Get in touch so we can start working together.