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LA ROCHE POSAY
LOYALTY PROGRAM
Business аmbition
Create evangelists, and increase the lifetime value of customers.
LoyalMe scope
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Design of loyalty program rewarding for the purchased and for other target actions
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Go-to-market strategy
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Engagement strategy for specific Tiers defined for LP participants
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Financial modeling
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Communications strategy
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Technical assignment for the MB platform \ website \ Magento
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Testing usability & integration
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Scripts for the hotline and education
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Integration with offline cash-system
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Legal rules & policies
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Pilot launch
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Program daily operations support including customer service hotline
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Anti-fraud monitoring
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Statistical and analytical report
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Communication analysis
STRATEGIC SERVICES
OPERATIONS
DATA SCIENCE
Results
43 000 loyalty program participants
72% - a share of Loyalty Program's revenue in total eCommerce revenue
Loyalty Program participants:
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have 14% higher av. order value
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50% higher av. oder value with points
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10% active in social (like, share, repost)