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LA ROCHE POSAY
LOYALTY PROGRAM

Business аmbition

Create evangelists, and increase the lifetime value of customers.

LoyalMe scope

  • Design of loyalty program rewarding for the purchased and for other target actions

  • Go-to-market strategy

  • Engagement strategy for specific Tiers defined for LP participants

  • Financial modeling

  • Communications strategy

  • Technical assignment for the MB platform \ website \ Magento

  • Testing usability & integration

  • Scripts for the hotline and education

  • Integration with offline cash-system

  • Legal rules & policies

  • Pilot launch

  • Program daily operations support including customer service hotline

  • Anti-fraud monitoring

  • Statistical and analytical report

  • Communication analysis

STRATEGIC SERVICES

OPERATIONS

DATA SCIENCE

Results

43 000 loyalty program participants

72% - a share of Loyalty Program's revenue in total eCommerce revenue

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Loyalty Program participants:

  • have 14% higher av. order value

  • 50% higher av. oder value with points

  • 10% active in social (like, share, repost)

Are you on a mission to build a Loyalty Program for eCommerce?

Get in touch so we can start working together.

  • Facebook
  • Instagram
Thanks for your request! We will get in touch with you soon!
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