● Increase engagement of the TA,
● Improve conversion rate
● increase conversion and value exchange
VICHY ‘VERY IMPORTANT
PERSON’ PROGRAM
Business Ambition
LoyalMe Scope
STRATEGIC SERVICES
● Design of loyalty program rewarding for the
purchased and for other target actions
● Go-to-market strategy
● Engagement strategy for specific Tiers defined
for LP participants
● Financial modeling
● Communications strategy
DATA SCIENCE
● Statistical and analytical report
● Communication analysis
OPERATIONS
● Technical assignment for the MB platform \ website \ Magento
● Testing usability & integration
● Scripts for the hotline and education
● Integration with offline cash-system
● Legal rules & policies
● Pilot launch
● Program daily operations support including customer service hotline
● Anti-fraud monitoring
Results
58К Loyalty Program participants
84% Loyalty Program share in total e-com revenue
22% of revenue is generated by points
Loyalty Program participants:
-
have 12% higher basket size
-
23% active in social (like, share, repost)
-
10% recommend